Cybersecurity Product Advisory

Validating Innovation. Scaling Next-Gen Cyber Technology.

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Our Mission and Values

Guiding the creators of next-generation cyber technologies through complex development, compliance, and go-to-market strategies with absolute clarity.

Cyber Startup Advisory.

Accelerating early-stage growth, validation, and strategic direction for cybersecurity innovators.

Interim Security Leadership.

Providing expert CISO-level leadership and governance through critical transitions and scale.

Market Research.

Delivering actionable market intelligence, competitor analyses, and go-to-market insights for security ventures.

Martyn Booth

Seasoned cybersecurity leader and strategic advisor specialising in interim CISO leadership, startup scale-ups, and data-driven market intelligence. Proven track record of translating complex technical chaos into secure, structured, and growth-ready operations.

2022–2026

Chief Information Security Officer, dunnhumby

Transformation: Overhauled the security function into a high-performing, 60+ person business-enabling unit. Innovation Governance: Devised pioneering AI Governance frameworks for data science teams and championed a global Zero Trust Architecture (ZTA) rollout. Engineering & Operations: Embedded security into modern Agile/DevOps pipelines and delivered multi-million-pound maturity programs (MDR, WAF, adaptive MFA).

2016–2022

Chief Information Security Officer, euromoney

Developed and executed the global information security strategy, serving as the core cyber risk owner reporting directly to the Board. Served as business owner for global GDPR implementation and established a robust ISO 27001/2-based governance structure.

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